Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

As pajama-bottomed prisoners of Zoom will attest, the digital takeover of the physical world feels nearly complete. From CGI Marvels and NFT artists to automated gearboxes and autonomous cars, the old ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

One of the most fascinating aspects of this journey is the use of clay modelling, exemplified by Tata Motors’ latest project: the Tata Sierra. This article delves into the intricacies of clay ...

In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...