Any crossword puzzler knows there’s a five-letter word for a Ford that flopped: Edsel.

In late 1956, Ford established the Edsel division to compete with Oldsmobile and DeSoto. Exactly three years later, FoMoCo retired the brand following a loss of over $250 million in development, ...

Founded in November 1956 and discontinued exactly three years later, Edsel is the shortest-lived brand marketed by a major American automaker. Developed to bridge the gap between Ford and Mercury ...

BOISE, Idaho — Classic car lovers will get a special treat in Boise this weekend. It has been more than 60 years since the Ford Motor Company introduced the Edsel to the world. Although the Edsel was ...

At first glance, Jack Beahm's 1960 Ford is frequently mistaken for a 1959 Pontiac because of the similar split grilles. However, his car's true identity is a 1960 Edsel Ranger. Tags ...