WIVB-TV (Channel 4) is doing what television stations typically do when they do well in the May sweeps reported by Nielsen: Exaggerate their successes. It is my duty to fact-check the promo that I saw ...
It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional campaigns for shows that began last fall revealed that just 40% of ...
Channel 7 says it has been running its “Buffalo Strong” campaign for more than two months, even before the coronavirus outbreak gave it new meaning. Channel 7’s new general manager Marc Jaromin came ...
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