In celebration of the rare total lunar eclipse, also known as a "blood moon," happening on March 14, the beloved juice brand is releasing a cosmic new flavor in glowing packaging

Capri Sun is launching "Moon Punch," a limited-edition "cosmically cherry-flavored juice" that will come in the brand's first-ever glow-in-the-dark pouch. Rolling out across the United States later this month, Moon Punch will come in eight different design pouches, each featuring one of the phases of the moon.

Capri Sun is celebrating the night sky with its first-ever glow-in-the-dark juice pouch, Moon Punch. The “cosmically cherry-flavored” drink comes in eight different moon-phase designs and is available for a limited time.

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.