The proliferation of dark patterns on Zepto, Swiggy Instamart and Blinkit have set off several concerns among consumer groups ...

The conversion rate stayed unchanged even though Blinkit acquired thousands of high-ASP SKUs because its take rate strategy remained tied to past category rate decisions as per reports.

explaining Blinkit's shift. Despite these changes, both platforms remain aggressive in their expansion strategies.

New Delhi: A HSBC Global Research report says that for Blinkit, it may not make sense ... which is more than double of Zepto's current AOV. The strategy behind this program is to encourage ...