As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

A quick look at our guide to the best CRM software will prove that. The lead generation, contact management, and analytics ...

SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in modern business strategy. With advancements in artificial ...

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy. There are many challenges to implementing mobile ...

Salesforce is expected to roll out the full version of its largely anticipated Agentforce 2.0 offering. Read why I remain ...

The CRM Director will be responsible for overseeing the design, implementation, and maintenance of the Salesforce CRM system in the organization. They will work closely with the development, marketing ...

Others will opt for a more measured strategy where they selectively automate specific tasks to complement rather than replace human interaction,” he told CRM Buyer. Cloud-based CX data firm InMoment ...

AI and CRM strategies can help bridge this gap, improving CX and loyalty. Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its ...