The practice of repeatedly serving up ads for products consumers previously viewed or asked about — called “retargeting” — not only works, but works so well that its use is spreading beyond simple ...

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which ...

CRM data targeting brings together offline and online advertising to produce the digital equivalent of a laser beam: precise ad targeting based on CRM data. What’s the Difference Between CRM Data ...

ReTargeter, an ad startup focused on, yes, retargeting, has launched a new way for advertisers to reach their customers. Founder and CEO Arjun Dev Arora said the startup's new CRM Retargeting service ...

Online privacy is already a myth. Our actions on the Web allow brands to follow us wherever we go. How many of you have felt the uncomfortable feeling of being closely tracked while looking for ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company ...

AdRoll, a online ad retargeting specialist that works with the likes of Facebook, Twitter, Google and more, is expanding the number of sources where it collects data for its platform, and potentially ...

Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the ...