Opinions expressed by Entrepreneur contributors are their own. After years of clamoring for more recognition, chief marketing officers finally have their seat at the table. Not so long ago, CEOs and ...

Like a lot of other industries, the PR industry has also adapted to the digital landscape. With many media publications having a strong presence online and with podcasts and video platforms becoming ...

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...