For example, an early Microsoft vision statement ... a “what we do” section, a business vision statement, an overview of your ideal clients, client pain points, your content mission statement ...

A vision statement begins to describe how that purpose will be achieved. A company's goals or business plan may be publicly disclosed or kept private and internal. Goals are generally even more ...

and how the business will serve their consumers day-to-day. Vision statements are your opportunity to look further into the future. Get out your crystal ball and try to think about where you want to ...

Daniel Nathanson, Ph.D. from UCLA Anderson Graduate School of Business, focuses on the importance of a vision statement and how it can serve as a motivator for your business and a guideline for your ...