Every business can benefit from a customer relationship management (CRM) system, but the needs of small to midsize businesses (SMBs) are often very different than those of enterprises. Not only ...

In business categories where switching providers ... make a point to capture that data in your customer relationship management (CRM) system. A CRM is a valuable tool for automating a highly ...

In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.

BD expert Nic Coppings writes that there is a connection crisis in today's market because too many people lean on digital tools instead of the personal touch.

Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Teaching Note 103-013, August 2002. (Revised February 2018.) ...