In my years as a corporate leader, there seemed to be an emphasis on simply cascading business objectives. Not sharing the rationale or purpose behind them. Not describing the big picture. It was cut ...

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...

Small business owners still smarting from post-pandemic high employee turnover rates that were labeled the Great Resignation have another labor problem to deal with. The so-called Great Stagnation of ...

Risk tolerance varies widely among organizations based on many factors, including the organization's overall business goals, the relative risk sensitivity of business leaders, and the nature of its ...

This is part of a special leadership series on how you can use artificial intelligence (AI) to boost your productivity, make smarter business decisions, amplify your communications, and enhance your ...

There’s a difference between objectives as they’re usually stated and business objectives. I use a different vocabulary, by the way: If you’ve read Bare Bones Project Management you’ll recognize it – ...

Intangible assets, unlike physical ones, may evolve to a point where the business objective no longer has the capacity to utilize them effectively. This evolution triggers the need for transformation, ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...