Building the marketing engine that makes full-funnel performance ... Social media might work better for top-of-the-funnel brand awareness, whereas email campaigns or retargeting ads may perform best ...

Today, in this digital age of mobile, social media, and brave new world of marketing, we're going to build a new type of funnel, one that's crafted in ... the main driver of traffic will be paid ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

The old funnel is breaking - because ... The old way of marketing relied on exposure - big-budget ads, PR coverage, and polished brand campaigns designed to capture attention.

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Brands relied on paid media, PR, and high-budget campaigns to generate exposure ... it moves the needle on sales. The new marketing funnel isn’t a funnel at all - it’s a network of real ...