"It would be great for it to be successful. But even if it's not, who cares? I'm just kind of tired of seeing the same old things." The post Celtics’ Jaylen Brown created 741 brand out of ‘boredom,’ but hopes it can inspire other athletes appeared first on Boston.

The Boston Celtics star announced 741's launch via Instagram and the brand's official website, 741performance.com. According the press release, Brown "turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand."