For example, an early Microsoft vision statement ... “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” said ...

A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.