Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

I have clothes hanging in my closet that I’ve barely worn since I bought them. They’re practically brand new, hanging there and never seeing the light of day. What gives? Here’s what I’ve learned. If ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

The backlash surrounding Balenciaga’s recent ad campaigns involving children has remained strong as fans and celebrities continue to denounce the luxury brand. The Spanish fashion house found itself ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...

Personal branding is not just for influencers. CEOs and founders need to get involved. This isn’t conjecture, the stats back this up. 77% of consumers are more likely to buy from a company when the ...

Creating your personal brand is an important step in the evolution of your business and career. It can define your goals and services, and help to better connect with your customers and team. What do ...

For entrepreneurs and musicians, a solid identity will ensure you stand out with your audience. Starting and growing a business comes with all manners of hurdles, and there is one area that is ...

Fyre Festival founder Billy McFarland has put the embattled festival brand up for sale with the hopes that a new buyer will be able to guide it to eventual success. Earlier this week, there was an ...