Most teams do not spend enough time on this part of the process. 2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement.

This process will develop and create several key "brand positioning platforms" to showcase how far your brand can move to retain customers and acquire new ones. Accordingly, you will answer "Who do we ...

Your brand position refers to how your company appears ... Tracking brand search performance should be an ongoing process. Regular monitoring ensures you stay ahead of shifts in search trends ...

M+C Saatchi Middle East, formerly M&C Saatchi, has introduced a new brand identity and strategic positioning as part of a global shift by the M+C Saatchi Group. The agency has rebranded around the ...