The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

In addition to the previous colorway reported, the A$AP Rocky x Puma Inhale sneaker has just been confirmed with two more ...

LaMelo Ball has another new Puma signature shoe on the way ... The design of Ball's purported fourth signature shoe with the brand doesn't differ too much from its predecessors, as it features ...

Can we all agree that PUMA has been on fire this year? With a flurry of exciting collaborations and fresh releases, like the ...

In the last few months, I've taken my white sneakers to England, Scotland, San Francisco and beyond, and while my shoes got ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Global sports brand Puma has partnered with Web3 mobile game UNKJD Soccer to bring its licensed content into the blockchain ...

Puma, the global sports brand giant, continues its journey into ... CEO of UNKJD. The new partnership could highlight the potential of Web3 and pave the war for public adoption, Friedman told ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...