The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

PUMA and KidSuper have teamed up once again to create a vibrant and playful new collection that blends PUMA's athletic ...

Marks for A$AP Rocky only appeared on the insoles of 150 random pairs of the Inhale OG sold earlier this year, which will ...

In the last few months, I've taken my white sneakers to England, Scotland, San Francisco and beyond, and while my shoes got ...

In addition to the previous colorway reported, the A$AP Rocky x Puma Inhale sneaker has just been confirmed with two more ...

Nike ysed to rule the sportswear business. Its recent earnings have been weak. It has too much good competition.

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Puma (PMMAF) saw its shares punished quite harshly on the heels of a Q2 2024 report that wasn't all that bad. Read why I ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Global sports brand Puma has partnered with Web3 mobile game UNKJD Soccer to bring its licensed content into the blockchain ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...