When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.

Excessive control and reliance on short-term metrics harm influencer-brand partnerships, reducing their effectiveness and damaging trust.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

As Tiktok influencer Mikayla Nogueira teases the launch of a new brand - with many believing it'll be a beauty brand - we ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...