While brands invest heavily in marketing touchpoints throughout the customer journey, they often overlook a critical opportunity: the checkout process.

In this article, we'll explore a few best practices for crafting a brick-and-mortar brand experience that will help create ...

small missteps can create a fractured brand experience, jeopardizing chances of converting prospective buyers in the future and confusing or even alienating current customers. Without a clear ...

Positioning has long been a linchpin of any branding campaign, but more recently it’s been dethroned by what Professor Alice Tybout terms a “higher order” — brand purpose, which is a way of making a ...

While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having ...

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Shopping online has soared during the Covid-19 pandemic, but brands needs to create experiences in real ... misses the entire point of what retail can and should be: a personal experience for the ...

As consumers seek a holistic buying experience, India’s automotive manufacturers cannot rely solely on product differentiation to remain competitive but must create a unified experience to enhance ...

As Chief Brand and Product Officer, she will focus on delivering a compelling, unified brand experience aligned with our heritage, ensuring that Michael Kors continues to create exciting fashion ...

Apoorv Agarwal, co-founder and CEO of SquadStack As the world accelerates towards customer-centricity, customer support, once considered one of the weakest areas in terms of brand experience ...