Building customer trust is not just about making a sale — it's about establishing a solid foundation for a long-lasting relationship. When building strong client relationships, trust is the first and ...

Winning and building customer trust is a key aspect of a financial brand’s long-term success in the marketplace. But during the Covid-19 pandemic, an ongoing study by my company found that trust in ...

Customer expectations are higher than ever before. Customers have more choices, are more connected, more social, more mobile and better educated about products and services than at any other time. A ...

Relationship marketing leads to conversions in an indirect fashion—the focus is not on making a sale, but rather on building loyalty through engagement. This method of marketing relies on a brand’s ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...