The Natori Co. is introducing its second iPhone and iPad application for bra shopping called The Natori Bra App. The app, which is free through the iTunes Store, allows users to find bras that fit ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Add Yahoo as a preferred source to see more of our stories on Google. Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to ...

Willow’s on-the-go in-bra pump just got a little more convenient to use. The new Apple Watch companion app includes pump controls and quick access to other info, like battery level. Willow’s on-the-go ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...