Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a Happy ...

To receive the Vogue Business China Edit, sign up here. The simplest form of blind box marketing is when consumers buy a package from a brand containing unknown products. If that sounds like a bit of ...

NEW YORK (Reuters) -While U.S. consumers keep searching for an authentic Pop Mart Labubu, rivals are introducing their own cheaper, easier-to-find "blind box" products for the key holiday shopping ...

Tiny unicorns and cartoon girls in clown costumes line the shelves of Wang Zhaoxue's study in Beijing -- tokens of China's mania for "blind boxes" that has made fortunes for toymakers and even caught ...

A Chinese craze for “blind box” toys has caught fire in the stock market, and drawn some unwelcome attention from the government. Last week, official state media organ Xinhua criticized the new craze ...