Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size ...

Googlebot fraud happens when malicious bots pose as one of Google’s crawlers to sneak past your security rules, allowing them broader crawling and scraping access than typical traffic. From there, ...

Googlebot crawled more than 200 times the share reached by PerplexityBot. Civil society and nonprofit organizations became the most-attacked sector for the first time. Global Internet traffic grew 19% ...

Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search ...

This week, I posted the big Google Webmaster Report for April; it is an excellent place to catch up quickly on the news. Google’s March 2024 core update had some volatility this week, and it is still ...