Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets. Using Bing’s new AI-powered ‘Performance Targets’ advertisers can set targets on ...

Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers. Parallel tracking. When ...

A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a ...