Lonzo Ball's debut signature shoe, the Big Baller Brand ZO2 Prime Remix, has finally arrived after six months of anticipation. Much has changed since the initial unveiling of the infamously priced ...

If you’re going to put your family’s company on blast, you might as well go all-in. At least that’s what New Orleans Pelicans guard Lonzo Ball did this week during an appearance on the LightHarted ...

LOS ANGELES (CBSLA) — Former Los Angeles Lakers guard Lonzo Ball says the now-defunct shoe line formerly run by his outspoken father wasn't exactly as advertised. During a segment on a podcast hosted ...

LaVar Ball's Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his sonLonzo,with the main pair debuting at $495 on the company's website. A Lonzo Ball-autographed pair of ...

LaVar Ball isn’t going to like this. Before he was ever drafted into the NBA, Lonzo Ball already had his own signature shoe from Big Baller Brand — the ZO2. That only came about after Nike, Adidas, ...

If the Big Baller Brand was on life support, Lonzo Ball may have just pulled the plug. Before being drafted No. 2 overall by the Los Angeles Lakers in 2017, Ball was already a polarizing figure in the ...

TORRANCE, CA - MARCH 14: Lavar Ball is seen at the game between Chino Hills High School and Bishop Montgomery High School at El Camino College on March 14, 2017 in Torrance, California. (Photo by Josh ...

NBA players go through plenty of shoes throughout the course of a season, but they aren't supposed to switch them every quarter because the quality is so poor. "'Cause they're my shoe, I had to debut ...

Big Baller Brand is "aiming for Lonzo’s signature sneaker to tap into a new market — above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the ...