I'm probably not alone in thinking that there are entirely too many boxed cake mixes available on the market. I mean, who really needs to choose between 10 different types of chocolate cake mix?

Betty Crocker is getting into a lighter spirit by unveiling its latest collection of seasonal launches. Featuring frosting, cookie and cupcake kits, the collection consists of partnerships with such ...

From the Betty Crocker Kitchen: Add some charm to your cupcakes! It's super easy when you use Betty Crocker cake and frosting and a sprinkle of colorful cereal. Heat oven to 350°F (325°F for dark or ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

MINNEAPOLIS — General Mills, Inc. is bolstering its Betty Crocker brand with a new lineup of seasonal products, including two mixes made in tandem with The Hershey Co. The five new offerings will roll ...

Baking brand Betty Crocker is teaming up with the upcoming film adaptation of Wicked for a line of new themed baking mixes. The vanilla-flavored cupcake and cookie pop kits will come in the iconic ...

The movie Wicked took the world by storm last November, building off the popularity of the musical that premiered on Broadway in 2003. (My entire family took a trip to the movies the day after ...

Look closely, and you'll see Betty Crocker cake mix with "Super Moist" in the title. But what does that really mean when ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...