Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and ...

Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing your campaigns lies in systematic testing. This article ...

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies to try. The market for global resale apparel alone reached $227 billion in ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

In e-commerce, staying ahead of the curve is crucial for businesses to thrive. One trend that has been gaining significant traction is the rise of mobile commerce, with an increasing number of ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...