The only correct answer, of course, is to subject those kids to her favorite nostalgic cereals of her youth and go through ...

When you’re trying to sell your cereal brand to kids, is there any harm in fashioning a stereotypical cartoon leprechaun?

Market Pantry, the best-tasting of the shredded-wheat cereals, is frosted ... Mini-Wheats—that it was "clinically shown to improve kids' attentiveness by nearly 20 percent"—recently resulted ...

Or at least created some really tasty drinks. They’re called Magically Delicious Cocktails. Basically: kids’ cereals pulverized into a dust and then infused into adult beverages. Here’s a little more ...

Trix are for kids. So are Cocoa Puffs, Cap'n Crunch, Froot Loops, and so many of the 35 hot and cold cereals served here. But it's the fixings that are likely to spark your child's gifted ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar... Families buy more sugary cereal if advertising ...