Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.

Influencer marketing is undergoing a transformation ... beyond endorsements and into true brand partnership. This approach benefits both parties: influencers gain credibility, financial ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Influencer marketing is a powerful tool that brands can use to connect ... So your campaign's total impressions may be limited. However, similar to the benefits of local SEO services, ...

But misconceptions about quantifying the benefits of influencer marketing, finite marketing budgets and limitations in its ability to be a targeted marketing strategy have marketers wondering how ...

According to recent data, 79% of marketers feel that Instagram is the best platform for reaping the benefits of influencer marketing. Its massive user base and features designed for branded ...

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Ding said the research team also wanted to understand whether influencer marketing could be effective even if the influencers did not display high levels of passion in their social media posts.

Are you a brand looking to tap into the power of influencer marketing, or a content creator ... uncovering how it benefits both brands and creators, directly from the experts themselves, Julia ...