You're not failing at behavior change because you're weak. You're navigating invisible reinforcement patterns. Here's how to shift the balance.

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a way that protects nature remains one of the sector’s biggest challenges. A ...