At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...
A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...
WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications Insights (MarCom ...
Scientific ontologies are systems and/or knowledge structures that specify concepts of science with agreed-upon labels and definitions and provide a framework for complex relationships among the ...
Of all the companies claiming to achieve hyper-personalization through behavioral science and artificial intelligence, Lirio seems to be the one actually doing it. Marten den Haring, now CEO, joined ...
CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.
This project carried out a decadal survey on the social and behavioral sciences (SBS) in areas relevant to national security. The survey identified opportunities that are poised to contribute ...
I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...
Most of us think great marketing is all about closing the deal, but what if telling people they don’t have to buy is the real secret? Maybe you’ve experienced this too, that moment when someone shares ...
A new study posits that same-sex sexual behavior developed to help primates in complex social groups ease tension, reduce ...
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