The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

Does this scenario feel familiar? Marisa is 12-and-a-half years old. She has become moody and irritable, wants much more private time alone in her room, but spends it all socializing with friends on ...

Workplace stress has a negative impact on employee attitudes and behaviors, which in turn can be costly for your company. Stress interferes with decision making, which in turn increases the risk of ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

Companies and marketers are in uncharted waters. The coming COVID-19 recession is something we haven’t seen since the Great Depression. With 16 million unemployed in just 2 weeks, and an almost ...

A new study concludes that media campaigns that portray the tobacco industry in a negative light and that appeal to young adults may be a powerful intervention to decrease young adult smoking. A new ...

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...