Andrew Parks is a Minneapolis-based writer and editor who covers topics ranging from food, drink, dining, and travel to arts and culture. "Highland was ready for a big change," explains the creative ...
Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...
A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
No, you haven’t had too much to drink — that beer label is moving, thanks to augmented reality. You don’t need to visit a high-end market or tavern to see that craft beer is on the rise. Suds of all ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
View post: Celebrate America’s 250th With These 10 Special-Edition Bottles of Whiskey and Wine. Hurry, They Won’t Last Long The four top brewers—Anheuser-Busch InBev, MillerCoors, Constellation Brands ...
Packaging can be just as important a selling point for beer as the taste or brand. Brewers and distributors of cheap but delicious beers and obscure craft brews alike employ funky-sounding names, ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
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