‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
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Comfort meets cute with the Kyte Baby x Barbie collab for your child's closet
It might not be 2023, but we're still living in Barbie's world! Children's clothing brand Kyte Baby is giving us all the Barbie-inspired mommy and me vibes with their newest launch: Kyte Baby x ...