New 2026 Research Identifies BTS (Behind The Scenes) as a Leading Platform in the Next Phase of Creator Monetization

A new report from Glamdring Research identifies BTS (Behind The Scenes) as a leading platform shaping the future of ...

HYBE's Innovative Scarcity Model: A New Era for BTS and Fandom Business

HYBE's scarcity model is designed to enhance the fan experience by introducing elements that limit access to events, merchandise, and exclusive content. As CEO Lee articulated in his New Year address, ...
Music Business Worldwide

As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business

HYBE, the South Korean entertainment giant behind BTS – arguably the world’s biggest K-pop act – is planning to spend 2026 ...
Yahoo

The Big Bang Theory: HYBE’s Chairman on K-Pop’s Future, The BTS Model, AI Plans and More

In March, as he weighed a takeover of one of his company’s biggest rivals, SM Entertainment, Bang Si-Hyuk decided he could use some privacy. So to gather his thoughts, HYBE’s 50-year-old founding ...