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Why the 1956 BMW Isetta saved a company
The 1956 BMW Isetta looked like a toy at a time when BMW was better known for elegant sedans and fast motorcycles, yet this tiny bubble car became the unlikely product that kept the company alive. By ...
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The Microcar That Saved BMW From Extinction
As German car companies continue to struggle in 2025 – though for entirely different reasons than the post-war period – the 70th anniversary of the car that rescued it from collapse is a poignant ...
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