It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging “sexist” pink lighters ...

BIC Corp. and its New York-based vice president and general counsel, Steve Burkhart, are fired up over alleged knockoff lighters that are being made in China and imported into the U.S. BIC general ...

SHELTON, Conn.--(BUSINESS WIRE)--Today, BIC, a world leader in manufacturing safe, high-quality lighters, unveiled its inaugural Lighter Safety Report drawing attention to a concerning influx of ...

When choosing what tool to use when lighting up, whether it's candles, cigarettes, or any other combustibles, there are many choices on the market. Featured Video One former convenience store employee ...

BIC Corp. and its New York-based vice president and general counsel, Steve Burkhart, are fired up over alleged knockoff lighters that are being made in China and imported into the U.S. BIC general ...

Despite various companies' hopes that people will buy their fancy camping-specific torches, the fact is that most campers' fire-starting needs are met quite nicely with a good ol' Bic lighter. That ...

The two friends released exclusive lighters and phone cases that combine fashion with functionality. By Rylee Johnston All products and services featured are independently chosen by editors. However, ...

A July 2022 TikTok video exposed the correct way to use BIC pocket lighters: After flicking the spark wheel, instead of holding down the ignition button to maintain a flame, users should press that ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...