This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

In today's ever-changing social media ecosystem, business-to-business (B2B) companies confront unique obstacles when trying to connect and communicate with their intended audience. The goals of B2B ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

What every executive needs to know about getting social. The Definitive Case for B2B Social Media Marketing How Kinaxis, a supply chain management solutions provider based in Ottawa, is achieving ...

W PR one of the largest independently owned PR firms in the U.S., today announced the launch of its new B2B demand generation suite, a modular offering designed to meet the rising demand for hybrid PR ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

Dux-Soup has released its latest B2B Lead Generation Report 2026.London, England, United Kingdom, February 24, 2026 -- ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...