Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Classified is launching its new B2B Portal in selected markets, including the USA, the UK, and France, marking a new step in how we support our professional network. Designed to make it simple and ...

Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI According to Forrester’s (Nasdaq: FORR) B2B ...

B2B commerce is under more and more pressure to meet the demands of a tech-savvy, digital-first consumer who has brought over all their expectations about service and experience from the B2C world, ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Why are so many B2B marketing videos unwatchable? It’s not that B2B products are uninteresting. The problems they address often are as dramatic as any new-and-improved laundry detergent. And it’s not ...

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a ...

CAMBRIDGE, Mass., October 28, 2025--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational ...