Though subscriptions are nothing new, they have boomed in recent years, starting with wine-of-the-month clubs in the consumer space, and SaaS (software as a service) led by Salesforce in the B2B ...

As privacy regulations increase, brands will rely more on owned data for targeting and segmentation ... AI-powered, customer-first model has fundamentally reshaped B2B tech marketing.

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.