I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

Here are three new ways for B2B marketers to connect with potential buyers. To truly connect with a buyer, B2B marketers have ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Marketers Can Now Access Bombora B2B Digital Audiences through StackAdapt Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in ...

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...