Classic print ads never go out of fashion, and if its constant resurfacing on social media is anything to go by, Pepsi's 2021 'optical illusion' campaign poking fun at Coca-Cola is up there with the ...

Optical illusions are older than you think. The first optical illusions date back to 20,000 BC and took the form of cave sculptings. Nowadays they are found all over the place – on screens, in books ...

Test your observation skills with a challenging optical illusion! You have just 8 seconds to find hidden inverted numbers "35" and "85" within a grid of "35"s. This quick brain exercise sharpens your ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

We trust our brains to do a lot. From remembering birthdays to making sure you never forget an embarrassing moment that happened years ago, we can’t avoid what it chooses to focus on — and what it ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

If you have never seen an optical illusion, it is an image that makes you see things differently than they actually are. Optical illusions trick your eyes into believing you see something that is not ...

Optical illusions occur naturally in different habitats and conditions across the world. Cloud formations can sometimes make it seem like there's an ocean or a UFO in the sky. Whether it is salt flats ...

Reddit user [eyelandarts] has produced a rather unique 3D printing project. A 3D printed Zoetrope. You see, a zoetrope was a device that created an animation effect that pre-dates film technology. It ...

Optical illusions, like the figure-ground type, challenge our perception. A new illusion reveals hidden shapes: an elephant or trees. Spotting the elephant suggests a grounded, resilient personality, ...

Martin Doherty received funding from the British Academy/Leverhulme Trust who partially supported this work. He continues to receive funding from the Leverhulme Trust. Radoslaw Wincza does not work ...