Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...

Marketing automation can help use contextualized data while still enabling sales team productivity. As marketers, we can support the sales team by implementing behavioral progressive profiling and ...

We can use marketing automation tools to track a prospect's activity—to ... Understanding sales intent behavior is all about understanding at what stage Sales should become involved. Too early—or too ...