GlaxoSmithKline has struck up a year-long sponsorship deal with Cineworld Cinemas as part of a £2.5m marketing push for its Aquafresh Children's range. The toothpaste brand will run a 10-minute ...

Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half. Both campaigns ...

GSK is relaunching its Aquafresh kids toothpaste range and rolling out a teething product. The Aquafresh Milk Teether will launch into pharmacies and Sainsbury’s from the start of next month (rsp: ...

The alternative text for this image may have been generated using AI. As the number one kids' oral care brand, 1 Aquafresh understands the importance of good oral care habits from an early age. As ...

Personal care giant GSK has added Bamboo for Kids, the first sustainable Aquafresh toothbrush for children. Aimed at youngsters aged six and above, the new dental device comprised a handle made from ...

The Nurdles campaign for Aquafresh tied together television, video on demand, digital and print media to get kids excited about brushing their teeth. The brand faced tough competition from Crest and ...

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