Here's what you can reportedly expect from Tim Cook's "big week" of launches that will begin early this month.

Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Ready your wallets if you've been thinking about upgrading your Apple products. According to Bloomberg's Mark Gurman, Apple will announce "at least five products," starting on Monday, March 2, and extending to its scheduled "experience" on Wednesday,

MacBook Neo is a major shift for Apple, which has been reluctant to sell a low-end Mac laptop. It's also the first time Apple has put a smartphone chip in a Mac.

A MacBook Neo on display at the “Special Apple Experience” launch event Wednesday at an Apple Store in New York. Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e,