Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its inaugural State of Ad Creatives in App Marketing report, the ...

Ed Vause is the managing director of appromoter, an app marketing service for developers and journalists. You can see the first of his ten commandments of app marketing here. First off: I apologise ...

Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called Everything But the Code. The book is finished now, and it’s full of great advice ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...