Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Most of those who work in civil litigation are now familiar with the “anchoring effect,” and know that suggesting a number has an influence when it comes to damages. But attorneys may not know just ...

In negotiation, the first number often carries disproportionate weight. While perhaps not always an absolute guarantee of victory, the concept of “anchoring bias” suggests it’s a powerful and ...

The anchoring effect tricks shoppers into perceiving prices like $49.99 as significantly better deals than $50, boosting sales by up to 24%. This deep-rooted bias influences decisions even when we’re ...