Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

To historical Felicity stans, that bag charm symbolizes her complex character building related to equestrianism. For today’s ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.