The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a ...

Ambush marketing is a tradition in global sports allowing companies to associate themselves with events without paying for ...

At the same time, for brands that are not official sponsors, there are lurking risks around ambush marketing. We break down below what is meant by “ambush marketing”, and discuss the legal landscape ...

It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship.

Legal action awaits ambush marketers at 2026 Comrades, warns CMA ...

Brazil’s decision to host the FIFA World Cup and the Olympics has left an IP legacy to go with the improved infrastructure. Sponsors are now more able to defend themselves against ambush marketing, ...

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...

Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...